The Truth About Orange Juice
Good Food with Evan Kleiman
Evan Kleiman's interview with Alissa Hamilton this past week about commercially-produced orange juice really stopped us in our tracks. The good news is that the OJ you buy in the grocery store is technically 100% orange juice. Are you ready for the bad news?
Alissa Hamilton is the author of Squeezed: What You Don't Know About Orange Juice, and if anyone can be considered an OJ Expert it's definitely her! From what she says, it sounds like grocery store orange juice has become so heavily processed that it might be difficult to call it orange juice anymore. And its definitely not "fresh squeezed."
The truth is that orange juice can stored for up to a year before being bottled and sold. The oxygen is removed from the juice to prevent it from going bad, which also removes essential flavor and aroma compounds. To make it taste like fresh orange juice again, flavor packs developed by flavor and fragrance companies are added back in later on.
To be honest, this doesn't shock us all that much. What is more disturbing is how successful orange juice companies have been at marketing this processed food as fresh and natural. Hamilton says to pay special attention to packaging language like "squeezed from fresh oranges," which Kleiman points out is definitely not the same as "fresh squeezed."
Orange juices with/without flavor packs and pulp-dissolving ...
11 Sep 2014 ... List of orange juice brands with and without flavor packs and ... Companies
typically don't make it easy to find out their manufacturing process, ... (response to
my e-mail: "Odwalla does not use enzymes to break down pulp.").
The best way to be sure you're drinking the real OJ according to Hamilton? Squeeze your own. What are your thoughts?
• Also in this episode of Good Food: a recipe for Peach Brulée, tips for using up your farmer's market finds, and a segment on small-scale mobile slaughterhouses. Download the entire podcast from the Good Food website.
• Buy Squeezed: What You Don't Know About Orange Juice by Alissa Hamilton on Amazon for $22.
Related: DIY Orange Smoothie
Don't Fall Victim To These Tricky Juice Labels - Food Babe
10 Nov 2013 ... There's nothing like making fresh raw vegetable or fruit juice at home with your
own juicer. ... When most commercially available orange juices are made, .... It's
the type of product you'd choose over Naked Juice, Odwalla, ...